The answer is simple...smart employers know that to obtain the best, you have to project the image of being the best. Just as companies select their list of schools to recruit from, college students and graduates are also selecting their top list of companies in which to work for. This does not necessarily mean the biggest companies, but it is the organizations that are presenting the right message to the college population. And yes, this should continue even when you are not hiring.
Organizations that want to promote a solid presence on campuses, while maintinaing their ability to acquire the best talent for their current and/or future recruiting needs will want to:
• Lay the groundwork for a unique, effectual campus marketing campaign
• Ensure that the company is taking advantage of no cost and/or low cost activities: recruiting events, site visits, special functions, information sessions, faculty relations, and student organizations
• Have an evaluation plan in place to see the impact of the program on your organizational goals
For your complimentary copy of The Employer's Guide to: Implementing a Brilliant Company Branding Campaign on Campus, please email Jean Manning-Clark.